PT Gajah Tunggal Tbk Introduces the GoSafe Campaign for Road Safety
Jakarta, Indonesia – PT Gajah Tunggal Tbk, Southeast Asia’s largest integrated tire manufacturer, enthusiastically announces the latest phase of its initiative for road safety with the GoSafe campaign. Previously, GT Radial, IRC, and Giti, brands renowned in Indonesia for the company’s commitment to road safety through defensive driving seminars, have actively championed this cause for years. By the end of 2023, these efforts were unified and bolstered through the GoSafe road safety themed campaign..
This new phase, a continuation of the company’s initiative that started in Singapore in 2017, aims to enhance road safety messaging beyond traditional programs. GoSafe adopts a holistic approach to safety, encompassing the principles of Safer People, Safer Vehicles, and Safer Roads. It reflects the company’s commitment to a safe lifestyle, aiming to transform everyday driving habits and pedestrian behaviors.
Key Aspects of the GoSafe Campaign:
- Promoting Practical Safety Actions: Advancing essential practices such as seatbelt usage, distraction avoidance, and regular vehicle maintenance.
- Community Engagement: Encouraging public participation in road safety, including involvement in social media and idea sharing.
- Educational Outreach: Collaborating with organizations to deliver educational programs across Indonesia, focusing on safety for all road users.
Highlighted Initiatives:
- GT Radial and Astra Daihatsu Motor Collaboration: Providing specialized tire education to Astra Daihatsu Motor Service Advisors at GT Proving Ground in Karawang, aimed at enhancing customer service and road safety awareness.
- GT Radial and Automotive Community: Joint efforts to raise safe driving awareness within Indonesia’s automotive community.
- Giti and Ecolab International Collaboration: This initiative focuses on improving driving skills by promoting safer and more proficient driving techniques, a collaborative effort by Giti and Ecolab International to enhance driver competencies.
- IRC, Yamaha Indonesia, and Educational Institutions Collaboration: Developing comprehensive road safety programs within academic curriculums, involving students and academic staff in promoting safer road practices.
PT Gajah Tunggal Tbk is deeply committed to increasing road safety awareness throughout Indonesia, a commitment reflected in the company’s strong digital outreach and active offline engagement. By leveraging our own and partners’ social media channels and organizing various offline activities, the company effectively broadens the reach and deepens the impact of the GoSafe campaign. This comprehensive approach truly differentiates our efforts in enhancing local road safety.
For more information about GoSafe and how to get involved, we invite you to visit www.gosafe.asia.
